CORPORATE: Communication



Public Speaking


Often we are called to “say a few words” on an occasion. Sometimes, we are requested to speak at an event. We may also be asked to give a full speech on a topic and use persuasion to provoke a certain reaction with the audience. In the context of work, we have to explain what our company does, where it is going, and what benefits customers may expect. Mostly, speakers inform, praise, remind of lurking risks and seek to ensure loyalty. They justify their actions and aim to create a community of believers – be it in a product, an investment or a technology.


Public speaking is an art. In this seminar, you will exercise the traits and tricks of effective speeches that will rally your audience to your cause:


  • Types of speeches
  • Purpose of the speech
  • Audience analysis
  • Broad outline – drawing the storyline in context
  • Timeframe, equipment
  • Structure and building blocks
  • Writing the speech: tone and style
  • Information vs. persuasion
  • Repetitions and metaphors
  • The speaker: voice, tone, presence, use of silence
  • Dialogue with the audience: questions & answers
  • Stage work: from speaker to regisseur.