CORPORATE: Communication
Working with the Media
You may go to the media or they may come to you. Because somewhere in your business, something interesting is happening and the world should know about it. The point of interest may raise your image or it may blemish it. So the way you communicate to the media will determine how the situation will be interpreted by others and the impact this will have on them – and ultimately on your business. This is of no small significance.
This training is for company members who will work with the media in various ways, on a continuous basis or ad hoc. It is a refresher or an upskilling program for persons involved with Public Relations. It may be customized to fit a small group of trainees about to engage in a campaign or a tour. It also addresses extreme situations where spokespersons are called to make statements on proximate developments and immediate consequences of critical happenings.
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