Higher Education

Global Corporate Ethics

When teaching future entrepreneurs about strategy, operations and marketing, especially on a background of comparative advantage between countries, it is essential to convey a strong sense of ethics at the core of business life. Students learn from the onset that doing well is intrinsically linked to doing good. After discussing the evidence-based ethical behavior of some corporations of today, students create their own case study.

Three-day intensive seminar on Global Leadership at the Neoma Business School, Rouen, France.